O*NET-SOC 13-1161.00 · US REFERENCE
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
RolePaths has an editorial skills guide for this career. No score here is a job-loss probability or a prediction.
Examples of work in this occupation
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
O*NET task statements describe US work; do not perform regulated or hazardous tasks without appropriate training and authorization.
Skills to examine first
Customer understanding
Use a fictional scenario to separate the stated request from the underlying need.
Experiment design
Write a falsifiable hypothesis and an experiment with a clear stopping rule.
Data literacy
Audit a public dataset, note missing values and explain one useful chart.
Clear communication
Rewrite a technical decision for a non-specialist in 150 words.
AI collaboration
Test an AI-assisted workflow against a manual baseline; record errors and verification steps.
Critical judgment
Compare two explanations and document what evidence would change your mind.
These prompts are RolePaths practice suggestions, not O*NET instructions, training or certification.
Related work to compare
O*NET marks these occupations as related. That is a comparison starting point, not a guaranteed career transition. Check local licensing and entry requirements.
Your next seven days
- Choose one skill above and a fictional or non-confidential work example.
- Practise for 20 minutes on three days; keep one small output.
- Ask a qualified peer for feedback against clear criteria.
- Reassess the same career and record what changed.
Source and limits
Occupation definition, task examples, skill importance and related-occupation links come from the US O*NET 31.0 Database. RolePaths selected the top six skills by importance and authored the practice prompts. Career fit, local salaries, automation timing and licensing have not been verified.